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AI Product Film Campaign

Two short AI-led films: one built around character presence, the other around a tactile product interaction.

Year: 2026
Location: Global
Sector: Consumer Product
Pillar: Visual Production

01

The challenge

Each vertical film had only seconds to establish its subject, mood and point of focus without relying on explanatory copy.

02

Thinking

Camera distance became the shared system: a held portrait for the character, then close tactile framing for the product detail.

03

Process

MIKY developed the AI-assisted visual direction, tested subject scale and camera proximity, then shaped each sequence into a compact edit with its own sound.

04

Solution

Two distinct campaign films now share one visual discipline: direct framing, controlled texture and a clear idea from the opening moment.

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Close character portrait with dark glasses and black clothing against a grey studio background — Cover image

AI product campaign character film poster

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AI product campaign detail film poster

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